Based on a true story
What if one morning you woke up and had lost your sight? What would you do?
It goes largely unknown that help is readily available for people going through such a life-changing diagnosis, from organisations such as RNIB.
The brief was to communicate what the RNIB and their sight loss advisors can do for the newly diagnosed. We wanted to tell a true story based on real events. We worked with RNIB to find the right person and discovered Suzie.
A collaboration with Jelly London and Barcelona based N9ve, the animation brings Suzie's story to life with her narrating how a sight loss advisor saved her life.
From a core script, moodboard and a shortlist of animators we wanted to use to bring the RNIB's illustration style to life with, we won the pitch with our first-person story-telling concept. We wanted the viewer to hear, see and feel what the experience of losing your sight would be like. It was important to the idea that the entire animation was narrated by the person that the story was about, adding a vital layer of authenticity to the piece.
Working closely with the amazing team at Jelly, a refined script was then brought to life in storyboard form which I created the master illustrations for, mapping out each composition, scene and the transitions inbetween. Barcelona based N9ve then rendered and animated everything in 3D, creating a really striking animation style that brought the RNIB brand illustration style to life in a vibrant and striking way.
I helped develop the script, created illustrations and directed the animation.